Closing the loop: Understanding the user lifecycle
The principal aim of any app marketer is to acquire new users and retain them over time. But the average user lifecycle makes that tricky, and high rates of churn and uninstalls are common. With vertical-specific data, this ebook is designed to give you a firm grasp on the stages from impression to reinstall, and offer key insights into why users churn and what makes them come back.
This report will show you:
When and why users churn
How many return or reinstall an app
How misattribution affects your campaigns