Closing the loop: Understanding the user lifecycle

Make sense of the user journey
Prove ROI from CTV and OTT
SKAN success with Conversion Hub and more
Unify cost & revenue reporting
The principal aim of any app marketer is to acquire new users and retain them over time. But the average user lifecycle makes that tricky, and high rates of churn and uninstalls are common. With vertical-specific data, this ebook is designed to give you a firm grasp on the stages from impression to reinstall, and offer key insights into why users churn and what makes them come back.
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