Many app developers are hesitant to spend more on retargeting users after they have already invested so much in acquiring them. Why, they ask, is it worth paying for the same user twice? App retargeting is a powerful way to maintain or reestablish your users’ interest and to get them back into your app. With targeted messaging and tailored CTAs, app retargeting can effectively drive new interactions.
With proven results at a cost lower than that of acquiring new users, retargeting makes a great addition to your overall marketing strategy. Download the app retargeting guide to find out more.