The future of deep links after Firebase’s Dynamic Links shut down

Google recently announced that Firebase Dynamic Links (FBDL) is being deprecated. As a result, marketers need to source a deep linking solution that continues to support strategic growth and delivers an optimized, frictionless experience to users.

Adjust’s solution TrueLink offers advanced deep linking capabilities and improved user experience, guiding users seamlessly to the content they want to access. By acting on data-driven insights in real-time, advertisers and marketers can actively improve key metrics such as engagement, retention, and user acquisition across all campaign channels. In addition to traditional channels, the ability to incorporate deep links into push notifications, CTV advertising, referrals, and more, leads to improved performance across the whole marketing funnel.

With Adjust’s TrueLink, marketers are empowered to transition from Firebase to Adjust with the confidence that deep link performance will not be interrupted or limited.

Transitioning your deep linking to Adjust enables you to truly take your user experience and measurement capabilities up a level. Part of our Engage pillar, Adjust’s deep linking solution TrueLink empowers you to build frictionless experiences that amplify app performance by instantly guiding users to the part of your app they wish to visit. What’s more, users without your app installed also benefit from this seamless experience. Deferred deep linking, supported by TrueLink, means that these users are routed to the app store to download your app, and from there are taken straight to the content originally linked when the app is opened.

Apps currently using Adjust for deep linking benefit from improved (re)engagement, the ability to confidently measure attribution from QR codes, granular data relating to CTV campaigns. When you switch from Firebase Dynamic Links to TrueLink, all of your data is visible in one place, dramatically reducing the time spent working across multiple tools and supporting a streamlined tech stack that allows for quick and intelligent decision making.

With TrueLink, you can:

• Create multi-platform deep links—single links that work seamlessly across all of your key environments (e.g. mobile, web, social, messaging) and platforms (iOS and Android) with no need to make edits.
• Implement your links across all campaign channels, including those owned and earned, in addition to ad network channels. Duplication will not impact your attribution data—only the first instance of each combination will be imported. 
• Shorten and brand your deep links to maximize professionalism and encourage customer trust.
• Customize link destination previews for social sharing to entice users with a visualization of your app’s content.
• Drive up conversion rates by creating individualized referral links, which can be accurately measured to track campaign ROI.
• Measure users installing your app via QR codes,  as well as CTV-to-CTV and CTV-to-mobile.

Transitioning from Firebase Dynamic Links to Adjust unlocks a range of benefits for marketers seeking to elevate their deep linking strategies. By choosing Adjust, marketers can harness the power of our engagement tools to create compelling experiences that maximize campaign performance and promote lifetime value by incentivizing reengagement.

Getting set up is easy, meaning you can already start using our solution for new projects (Google recommends immediately halting new initiatives with Dynamic Links), and can migrate existing links across with plenty of time to spare before the shut down takes place. Google has guaranteed a minimum of 12 months to fully migrate existing links, but we recommend getting started ASAP. This will also provide plenty of buffer time for testing and ensuring undisrupted functionality.

Request a demo to find out more, or get in touch with your Adjust contact person today, they’ll be happy to help!