The secret to App Store optimization
How best to measure user retention
Where mobile attribution comes into the mix
As a mobile app marketer, you can easily get lost in the intricacies and depth of mobile app marketing. With the help of some of the most prominent players in the mobile ecosystem, we’ve assembled the Complete Guide to Mobile App Marketing, with the belief that a little support goes a long way in taking your app to the top of the charts. From the basics of user acquisition and App Store Optimization (ASO) to the fine tuning of targeted retention campaigns, every page is straight from an industry leader’s playbook on how to make the most of your marketing initiatives.