移动应用术语

Adjust 为您整理了所有行业内最重要的术语。无论您是移动营销的新手，又或是想要增长行业内见解，Adjust 移动营销术语表绝对是您建立知识库的关键工具。

A C D E F I K M N P R S T U

A

ASO | 应用商店优化 (ASO | App Store Optimization)
活跃用户 (Active User)
广告渠道 (Ad Network)
广告 (Advertisement)
广告主 (Advertiser)
数据分析 (Analytics)
归因 (Attribution)
归因窗口 (Attribution Window)

C

CTIT | 点击到安装时间 (CTIT | Click to Install Time)
回传 (Callback)
点击劫持 (Click Injection)
点击欺诈 (Click Spam)
同期群 (Cohort)
转化 (Conversion)
转化率 (Conversion Rate)
转化跟踪 (Conversion Tracking)
成本模型 (Cost Models)

D

控制面板 (Dashboard)
深度链接 (Deep Linking)

E

模拟设备 (Emulated Devices)
交互 (Engagement)

F

虚假安装 (Fake Installs)
指纹匹配 (Fingerprinting)
细化归因 (Fractional attribution)

I

IDFA
展示 (Impression)
安装 (Install)
Install Referrer
即时应用 (Instant Apps)
广告位 (Inventory)

K

关键业绩指标 (KPI)

M

移动营销 (Mobile Marketing)

N

原生广告 (Native Advertising)

P

合作伙伴 (Partner)
程序化媒体购买 (Programmatic Media Buying)
广告发行商 (Publisher)
推送通知 (Push Notification)

R

再交互 (Re-Engagement)
实时竞价 (Real-Time Bidding)
再归因 (Reattribution)
再归因窗口 (Reattribution Window)
再营销 (Retargeting)
留存率 (Retention Rate)

S

SDK
SDK 伪造 (SDK Spoofing)
会话 (Session)
子广告发行商 (Sub-publishers)

T

定向 (Targeting)
跟踪链接 (Tracker)

U

用户获取 (User Acquisition)