All Case Studies

Discover Adjust's case studies with leading brands to find out how leading brands are using Adjust’s technologies to get real results.

Brazilian finance app Serasa improved user acquisition, reduced fraud by 13%, and saved 17% on budget with Adjust’s attribution and fraud prevention.

Learn how Genial Investimentos utilized Adjust’s Conversion Hub to optimize iOS campaigns, allocate budgets effectively, and achieve higher ROI.

Learn how Brazilian finance app meutudo improved user acquisition and campaign performance while saving money through Pulse’s real-time smart alerts.

Learn how OTTO used Adjust InSight to reduce organic traffic cannibalization, boost campaign effectiveness, and optimize budget allocation.

See how Ubie built a seamless web-to-app user experience using Adjust's TrueLink, and measured the effectiveness of TV advertising.

Learn how Wave Money optimized their ad spend, increased installs, and reduced costs through Adjust's attribution and audience solutions.

Learn how Millie’s Library enhanced precision marketing, boosted ROI, and improved event settings using Adjust’s real-time data analysis and support.

Learn how gaming publisher 2K Games increased ROAS to 300-500%, improved deep linking campaigns, and seamlessly optimized incrementality measurement.

Learn how lifestyle app Fabulous improved SKAN campaigns and adopted the next-generation triangulation approach with incrementality and MMM.

Learn how gaming developer Kongregate switching to MMP Adjust reduced production time of its apps while scaling tactical marketing campaigns.

Learn how shopping app Careem used Adjust to design an incrementality experiment to assess the impact of TikTok advertising.

Learn how ecommerce app LC Waikiki optimized ROAS and CPI by using Adjust's conversion value schema to define SKAN values, adopting a data-driven approach.

Learn how business app Appodeal substantially improved analytics efficiencies with Adjust’s new, streamlined dashboard interface.

Learn how Pakistani gaming company Game District increased its download and revenue numbers by focusing on clean data and efficient ad spending.

Learn how shopping app LightInTheBox seamlessly migrated to Adjust with minimal impact on daily operations for reliable fraud prevention and raw data.

Learn how finance app Baubap increased monetization event completion by 50% while reducing install fraud by 78% and saving 3.5 hours of work time per week.

Learn how crypto app Ripio migrated to MMP Adjust with zero interruption to their marketing activities and processes for a perfectly seamless transition.

Learn how health and wellness app Sleep Cycle leveraged Adjust’s incrementality testing results to reduce organic cannibalization and refine budget allocation.

Learn how gaming app developer APPS increased D28 ROAS to 107%, and high-level completion rate by 2x with the help of Adjust and AppSamurai.

earn how gaming app developer Super Free Games increased the global presence of its app Word Collect and grew campaign spend 10-fold.

Learn how mobile game developer LoadComplete implemented an iOS14 Dedicated Campaign that increased conversion rates by 51% while lowering CPA and CPI.

Learn how the Adjust team helped grow IDP’s education apps’ MAUs by 25% and D7 retention by 10% while reducing eCPI by 50%.

How HOCMAI doubled their Install volume with Adjust and TikTok

Learn Zupee scaled its app install campaigns by working with Taboola and Adjust

Leveraging the uninstall events, PAPYLESS saw a 21% increase in the app reopen rate. Learn more about how PAPYLESS achieved this improvement.

Donuts streamlined their user acquisition campaigns and succeeded in workload reduction using mobile marketing automation by Adjust.

SwingVision optimized their campaigns and referral system, serving a seamless user experience for their subscription mobile marketing strategy.

Adjust helped Emirates NBD to reduce their acquisition cost by 80%, increase the CTR and get more installs with accurate attribution and analytics.

Learn how FLO increased their overall in-app revenue by 45% thanks to Adjust's Measure and Audience Builder.

Learn how Vivino increased their orders by 500% thanks to Adjust's mobile attribution and Audience Builder

Learn how Jam City uses Adjust to measure effectiveness of using Custom Product Pages in Moloco-powered user acquisition campaigns.

Learn how Adjust helped Hypercell Games increase revenue by 30% by minimizing data lag, predicting future lifetime value, and visualizing data trends.

Learn how Duolingo gained a single source of truth with Adjust.

Learn how gaming app Deftouch increased the efficiency and profitability of its ad campaigns by focusing on a reliable attribution model with Adjust.

Learn how Axlebolt used Adjust's SpendWorks and AI Predictions to transform their mobile gaming ad strategy, expand their iOS user base, and boost ROI.

Learn how Adjust helped astrology app GaneshaSpeaks address its need for clean data for reliable attribution, paving the way for its iOS SKAN strategy.

Learn how Adjust and REPLUG helped music app Halbestunde increase installs by 140% and revenue by 400% with the 6-bit conversion value model.

Learn how MMP Adjust helped Affinidi increase in-app events post signup by 76%.

Learn how MMP Adjust helped Gartner and Staudt increase their budget efficiency by 40%.

Learn how MMP Adjust helped Vietnamese mobile game publisher Widogame

Learn how MMP Adjust helped Vietnamese mobile game production and publishing company INDIEZ increase app installs by 20% and improve ROAS by 50%

Learn how Adjust helped SeABank, one of the leading groups of commercial joint stock banks in Vietnam, reduce fraudulent app installs and acquire 1 million new users.

Learn how Adjust helped 1K Kirana to reduce cost per first transaction by 23% and improve ROAS by 21%

Learn how MMP Adjust helped Indian B2B wholesale app ApnaKlub increase conversion by 20% and reduce digital user acquisition costs by 20%.

Learn how Adjust helped VIVIDJOAN Games increase set up their conversion values, leading to a 32% increase in ROI.

Learn how MMP Adjust helped Indian financial gaming app Bullspree increase marketing efficiency, installs, and conversion while reducing UA costs.

Learn how Adjust and TikTok helped Traveloka increase revenue, installs, daily active users, in-app purchases, and retention rate on its path to growth.

Learn how mobile measurement partner Adjust helps Indonesian e-commerce delivery company Dagangan increase return on ad spend 24 times over.

By utilizing Smadex and Adjust, Magic Tavern was able to decrease eCPI by more than 65%, increase D0 ROAS by 4X, and more than double D7 ROAS.

Alive Powered by AIA worked with Adjust to save almost $60,000 and improve conversion rates by up to 60% by identifying fraudulent users and segmenting their audience

Amidst the competition in the gaming industry, VGP maintains its lead via strategic marketing decisions, like the advantageous partnerships with Adjust and TikTok For Business.

Learn how e-commerce platform GudangAda reduced online user acquisition costs by 67% and reached more active users with Adjust for incremental growth.

Recognising the need to make data-driven decisions in real-time, the team at AI-based travel app ixigo switched to Adjust as they reevaluated their entire marketing strategy in 2020

Learn how MMP Adjust helped Indian mobile app development company Texowave increase revenue by 30%, ROAS by 30%, and marketing efficiency by 25%.

How Games2win worked with Adjust to introduce a user acquisition strategy to their company and use ROAS to increase average revenue per user by 40%

Koo app doubled their install volume and increased their marketing efficiency by 50% with the help of Adjust

Tamatem has grown and adapted to internal and industry-wide changes by leveraging insights from Adjust.

Random Logic Games was able to deprecate its internal BI tool and reduce costs by 40% after switching to Adjust and using our analytics platform, Datascape.

Mamboo Games doubled its installs month-over-month after migrating to Adjust for accurate data and easy campaign optimization.

By creating custom events and measuring every touchpoint with Adjust, Jazeera Paints saw a 28% increase in ROAS and a 136% increase in orders.

Nescafé 3in1 NE’APP partnered with Adjust to get insights and optimize its campaigns across multiple platforms to achieve 171 K monthly active users.

Learn how Kovalee scale and forecast user lifetime value for their apps with Adjust.

Learn how SofaScore increased reinstalls with Adjust.

Fender reduced their acquisition cost and made ad spending more efficient with Adjust, learn how they optimize their subscription mobile marketing strategy.

Learn how OuiCar saves 10% of media budget thanks to Adjust’s Fraud Protection solutions.

Learn how Linio doubled its growth with Adjust attribution, real-time optimization and user lifecycle tracking. They also increased ROAS and ad spend efficacy.

Sungai relies on Adjust Automate to continuously optimize on their most important and relevant channel, Facebook.

By working with Adjust Automate, Karma Game can now focus on campaigns that drive the most value by setting up optimization rules according to their KPI goals.

Since working with Adjust, Unboxed Agency is able to better understand where Istegelsin's quality conversions come from, which campaigns drive the most users.

See how TextNow leverages Adjust as a source of truth and uses it as a foundation to build their entire mobile marketing operation.

Learn how Tamatem leveraged granular app analytics on the creative level from Adjust to scale their mobile marketing campaigns and acquire valuable users

Learn how Gameberry used Adjust attribution to eliminate data discrepancies and streamline their mobile marketing data for a single source of truth

See how QuackQuack leveraged Adjust’s user-level cost and revenue reporting to understand the performance of their campaigns.

Learn more about the reasons Migros switched to Adjust as their attribution provider and the benefits they saw once they did.

See how Melsoft Games leveraged Adjust’s mobile marketing automation solution to scale their user acquisition campaigns and increase their revenues

See how albo leveraged Adjust’s Fraud Prevention Suite to increase their UA efforts, keep costs down, and see results right away.

After switching to Adjust, Murka was able to understand the real performance of their DSP partners and attribute traffic more accurately.

Learn how DenizBank used data from their unpaid channels like email and SMS to lower their cost-per-acquisition by leveraging Adjust tracking links

Read how IsCool Entertainment used Adjust and MoPub’s impression level ad revenue data to drive more profitable user acquisition campaigns

Learn how Indofun leverages Adjust to find, segment and target mobile gaming whales to increase their user LTV and maximize their campaign ROAS

Read how OMD used Adjust for transparency into their mobile advertising spend and marketing performance to decrease their overall cost per acquisition.

With the help of Adjust’s Fraud Prevention Suite, learn how FleroGames prevents mobile ad fraud and increases their Daily Active Users

With the help of Adjust’s Fraud Prevention Suite, monobank was able to prevent around 30% of their budgets from being spent on mobile ad fraud.

By leveraging user-level data from Adjust, Takeaway, the leading online food delivery marketplace, increased its conversion rates on mobile by 35%.

See why DeNA decided to use Adjust to grow their gaming business and other various segments.

Teman Bumil, the leading Indonesian pregnancy and parenting app, shares how they leverage in-app analytics to build products their users will want to use

The largest provider of virtual credit cards in Southeast Asia, Akaluku, uses Adjust for real time in app analytics to improve the flow of their app.

By combining Purchase Verification with Adjust's Fraud Prevention Suite, MyTona stopped mobile fraud from reaching their campaigns. Find out more, here.

Boutiqaat uses Adjust data to group users based on key user behavior and characteristics to deliver personalized ads that lead to higher conversion rates

Taimi raised their ROI by 5% soon after migrating to Adjust. Learn how Taimi leveraged Adjust's attribution and app data to identify key areas of growth.

Traveloka uses Adjust as the source of truth, increasing network performance, marketing efficiency, and driving results focused change for their business

User-level data allowed badi to align marketing and product for maximum growth. Learn how they leveraged Adjust to gain granular visibility in this case study.

When Viber realized the scale of ad fraud they faced, they activated Adjust's Fraud Prevention Suite to save their budgets for real users. Learn more here.

Mobile ad fraud is a complex problem with an easy solution. Read this case study on how Nexon M leveraged Adjust to comprehensively prevent ad fraud at scale.

When Akbank began to use Adjust's Audience Builder, they grew successful loan applications by 60%. Find out how they were able to scale successfully, here.

Fnac needed a reliable attribution provider to power one of France’s largest e-commerce platforms. Learn why they chose Adjust in our case study here.

By utilizing real-time campaign data Vinted revived their onboarding process, delivering unique user experiences and decreasing the time to first purchase.

GetYourGuide needed a way to view performance of many marketing channels. Find out how they investigated users’ long-term behavior to optimize spend here.

Tracking TV ads for your app with Adjust is easy - find out how Garanti Payment Systems did it with our case study, here. Track with Adjust's attribution tools.

Evino decreased user acquisition cost 2.5x by using integrations between Adjust and Facebook. Learn more about Evino's use of Adjust's attribution services.

Using Adjust's Audience Builder, Runtastic was able to target active users in their community on a more granular level, boosting ROAS. Find out how, here.

To understand the full user journey across devices, Yelp turned to Adjust. Our technical suite fully serviced their needs. Learn more with the case study, here.

Lovoo used retargeting and re-engagement to boost user LTV. With Adjust, they saw a 20% increase in retargeted users' LTV. Find out how they did it, here.

By using Adjust, ABA English were able to increase conversions to paid subscriptions by 43%. Find out how they leveraged Adjust's attribution solution, here.

To date Careem has over 6m users on their mobile apps. Accurate mobile marketing measurement, efficient media buying, and fraud prevention helped them get there

Want to learn how Joom is running retargeting at scale effectively? Here's a sneak peek on how they use both Criteo App Retargeting & Adjust capabilities.

Want to learn how Deliver Hero is analyzing their TV campaigns effectively? Here's a sneak peek on how they combine both TV Squared & Adjust capabilities.